First, the language has shifted from "banned" to "discouraged."
The policy, titled “Raw or Undercooked Animal-Source Protein in Cat and Dog Diets,” does not forbid AVMA-member veterinarians from recommending a raw diet to pet owners, but it encourages owners to feed commercially prepared or home-cooked food to cats and dogs.
It also underwent a smart back-pedaling on language that strongly advised "never" to vocabulary that soft-sells the advice.
The policy received two revisions in committee, including a change in the recommendations section from “Never feed inadequately treated animal-source protein to cats and dogs” to “Avoid feeding inadequately treated animal-source protein to cats and dogs.”
In an abundance of caution, the House of Delegates prudently voted down a supplemental paragraph that advised veterinarians to educate pet owners on safe handling of animal-source proteins.
“The AVMA recognizes that some people prefer to feed raw or undercooked animal-source protein to their pets. The AVMA recommends that veterinarians inform pet owners of potential risks and educate them on how to best mitigate the risk of pathogen exposure in both handling the food and in managing pets consuming undercooked or raw animal-source protein diets.”The net effect of this non-binding, essentially toothless, policy is that veterinarians now have an "authoritative" source to back up their phony health claims and sales of crap in a bag. It's the same kind of "professional" support the American Dental Association offers its member-dentists to maintain the illusion that they practice medicine.
The problem is that so darn many pet owners will believe it.
If it walks like a marketing ploy and it barks like a marketing ploy, it's a marketing ploy.
Watch your wallet.